Ever attentive to new trends and the pursuit of original, innovative ideas, T’a Milano invited students of the Italian Institute of Photography (IFF) to develop an original way to promote its products of excellence through images. The students focused on 3 different T’a Milano products: Fruit & Chocolate, praline boxes, and panettone cakes.

Specialised in training young talents, this unique school shares a common tenet with the company, namely, a meticulous attention to detail and innovation rooted in tradition.

The photos were taken by the second year students of the two-year vocational course of the Italian Institute of Photography (a.y. 2016/2017), under the mentorship of IFF professor Federico Mirarchi, one of the founders of the prestigious advertising agency, SPAM Concept (www.spamconcept.com).

Among the 40 photographs submitted by the students, the best 10 were awarded a prize and will be featured in a web-based, social media campaign that will run from July to December 2017.